Search Engine Optimization (SEO) is the procedure of increasing and optimizing website traffic from search engines through keyword searches that relate to that website and business.
SEO, or search engine optimization, is another vital component to an effective website. While it is critical to have a website with a professional, unique image that enables you to stand out from your competition, that image won’t matter the least bit if your website can be found by your potential market. Don’t put money into a sign that’s going to be placed in the middle of the desert!
At Envisage, we are proud to claim ourselves as wizards when it comes to SEO. We have the ability to get your website to show up within the top results for keyword searches in search engines such as Google, Yahoo, Bing, etc.
There are primarily two types of search engine optimization, or SEO: organic search engine optimization and non-organic search engine optimization. Non-organic SEO brings traffic to your site through paid means and advertisement such as pay-per-click, google ads, etc. Organic SEO brings traffic to your website through listings on search engine results via keyword searches.
True search engine optimization starts before the construction of a website even begins. It involves extensive research into keywords relating to your products and/or services; careful planning of page content and keyword usage; and a properly built site that’s constructed using accurate and validated code that is read by the search engines.